"But if I took off my clothes, maybe you would notice me."

Claim:
The use of sexual attraction in advertising boosts sales for the company, yet slows down the efforts to portray woman as equal instead of an object.

Evidence: Victoria Secret is a prime example that uses sex to increase sales, to both men and woman. In a study done by Professor Gal Zauberman of the Wharton School and Professor Kyu Kim of USC Marshall School of Business, the reactions of heterosexual men were studied and found that they become hot and bothered, which are similar signs of impatience. Leading to the fact that, with these reactions men and woman alike quickly buy the products they need from the stores, or online, to feel sexy like the image the see. For singer/songwriter Brittany McDonald protecting sex appeal she describes is a strength. She also talks about the troubles she has had and seen in the singer/songwriter industry with trying to achieve her dreams without allowing herself to give into the sex advertising and appealing to the men around you. 

Warrent: I don't know if sex sells (advertising) will ever go away, or ever change. However, in today's world, there are some very powerful woman who are celebrity figures, who can make a change to the way they promote themselves. Using sex to raise awareness of your brand, sell your product, or get what you want, can surely change, if we start the movement now. Knowing that certain companies, people, or products, use these attributes to sell to their customers, we can start by not purchasing these products who promote woman as objects. Also, those of us in the marketing industry can begin to adjust the thinking of those minds around us. 



sources:
http://www.huffingtonpost.com/2012/07/31/victorias-secret-catalog-time_n_1720813.html
http://www.huffingtonpost.com/brittany-mcdonald/women-sex-appeal_b_1690887.html